As a REALTOR, expired listings may be one of the most useful sources of leads and new business. Prospecting these expired listings are generally as innocent as sending the possessor of the land an expired listing letter, or as blatant as a door knock and face to face meeting. Regardless of how you prospect your client, understanding their frame of reference may be vital to your success.
As you evaluate the mindset of the potential customer, it is imperative to grasp that they are a motivated seller that has for one reason or another not been able to achieve the goal of selling their home by means of their existing listing agent. Expired MLS listing prospects may perhaps should be re-educated on the sales process and their expectations modified to realize good results.
For prospects of this sort, expired listing script may not be very effective. Regardless that these letters are low cost and could also be sent out in mass, often, expired listing letters, postcards or gifts are received well after the prospect has previously signed with a competitor. It’s not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. In consequence, the prospect may possibly receive the expired listing letter well after they have already signed with a additional real estate agent.
For REALTORS that use expired listings as a source of business a extra helpful methodology is perhaps to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to access the leads in real time. The thriving real estate agent utilizes these tools to identify leads, then reaches out every day by phone and occasionally in person. By means of these services, the true estate professional utilizes a primary mover advantage to catch the listing before the competition. Regularly, this minute advantage is all that the agent needs to get the business.
Statistically speaking, an expired listing lead will re-list their estate with the primary agent that makes contact. Again, this means that expired listing letters may possibly not be the simplest method through which to prospect mls listing leads. Beyond doubt, the proverb that the early bird gets the worm applies to those scenarios, and the successful REALTOR should alter their lead generation plan accordingly.
REALTORS, get RedX expired listing letters and prospecting tools to assist grow your listings and close more sales. Visit www.TheRedx.net to learn the secrets of rapid real estate growth
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