However, occasionally we’re presented with surveys in regards to the creams we rub on our bodies which take years off our age and make our skin as soft as a baby’s bottie. The surveys tell us “Buy the cheap stuff or the own label one from the supermarket, ’cause they’re all the same.”
But will we In fact we do not. Human beings are driven by emotions not logic and never more so when spending their money.
People buy with their eyes, we love packaging. The marketing and merchandising experts have it all the way down to a fine art and know the colours and shapes that we’re probably to buy. They then design their packaging accordingly and make sure it grabs our attention.
The product within the packaging has to do what it says it’s going to do, however if it looks like it might probably do the business, then we’re more prone to believe it may well.
It is just the identical with people. Whether we prefer it or not, persons are prone to make judgements about us by our body image, the best way we’re packaged.
They will then decide whether or not they like us,whether they will give us a job and even just believe what we say.
This seems to be so obvious. Yet I’ve seen professional speakers with scuffed shoes, business leaders with outdated suits and politicians wearing clothes that don’t fit them or suit their shape.
Just a few months ago I attended a function where an accountant was invited to discuss his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undone and his shirt looked like he was breaking it in for a smaller friend. His suit, though probably expensive, wasn’t the best colour for him and merely drew attention to the truth that its wearer liked his food. All the things he was saying were totally contradicted by his body image.
Lawyers, accountants, plumbers or software engineers; it doesn’t matter what you do, other people are very liable to make a judgement about your abilities by how you’re packaged.
Your colleagues and your boss will all make decisions about the quality of your work and your promotion prospects by your dress and body image.
There’s the famous story in regards to the 1960’s pre-election television debates between John F. Kennedy and Richard Nixon. modern bob These debates were also heard on radio, which was rather more popular at the time. After the debates a poll was taken of how TV and radio audiences had reacted to the two participants. The radio audience voted for Nixon, however the TV audience voted overwhelmingly for Kennedy. The TV audience liked the look of Kennedy better than Nixon – they liked the packaging.
We also are inclined to make decisions in a short time about people we come into contact with. Psychologists have established that we subconsciously make around eleven decisions about other people within the first six seconds of meeting them.
Personnel managers have admitted in surveys to creating a call a few job applicant within the primary thirty seconds of an interview, these decisions being made primarily on how the people looked and carried themselves.
How we glance will confirm or contradict what we say. First impressions are also lasting impressions and take loads of changing.
Okay, so we won’t all have the right looks or the right body, what ever that’s. It doesn’t matter what shape you might be but it does matter the way you package that shape, if you want to make an impact on other people.
How you package yourself may make an enormous difference to your self-confidence. Have you ever ever noticed how confident and self-assured you’re feeling if you dress in something you are feeling good in Particularly when someone genuinely compliments you. The way you dress can have a huge impact on the way you carry yourself and project to other people.
The issue is that many people haven’t got a clue as to what really suits us and compliments our shape. Because of this so many business individuals are turning to an image consultant to enhance their personal impact. This could appear like a costly luxury however consider the price of restricting your career or possibly not winning a brand new account.
So what do you do Well you can ask your nearest and dearest to be honest with you and let you know what they really think about what you wear. The thing is, you really have to listen and take heed of what they say.
Buy a number of the fashion magazines and keep updated on the newest fashion. It also can help to seek out a great clothes store where the sales assistants will give unbiased advice.
It’s also important to look after the main points. Do your spectacles suit your face Are you in need of a more modern haircut What does that cheap plastic watch say about you
Men need to watch out about novelty ties and fancy socks with a business suit. Women need to take care with make-up, colours and perfume.
You could have much more to offer than a jar of anti wrinkle cream or a packet of cornflakes; however no one is going to pick you off the shelf in the event that they don’t like your packaging.