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The truth About Body Image
Have you ever ever considered how much your body image – your personal packaging, contributes to your business and personal success
The multi million pound cosmetics industry is acutely aware of the value of packaging. You’ll know this if you’ve ever bought anything from those glamorous ladies whose counters are always just contained in the front door of Shops.
However, now and again we’re presented with surveys about the creams we rub on our bodies which take years off our age and make our skin as soft as a baby’s bottie. The surveys tell us “Buy the cheap stuff or the own label one from the supermarket, ’cause they’re all the identical.”
But will we In fact we do not. Human beings are driven by emotions not logic and never more so when spending their money.
People buy with their eyes, we love packaging. The marketing and merchandising experts have it right down to a fine art and know the colours and shapes that we’re most probably to purchase. They then design their packaging accordingly and make sure it grabs our attention.
The product within the packaging has to do what it says it will do, however if it looks like it could do the business, then we’re more likely to believe it will possibly.
It’s just the identical with people. Whether we like it or not, individuals are prone to make judgements about us by our body image, the way we’re packaged.
They will then decide whether or not they like us,whether they’re going to give us a job and even just believe what we say.
This seems to be so obvious. Yet I’ve seen professional speakers with scuffed shoes, business leaders with outdated suits and politicians wearing clothes that do not fit them or suit their shape.
A few months ago I attended a function where an accountant was invited to talk about his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undone and his shirt looked like he was breaking it in for a smaller friend. His suit, though probably expensive, wasn’t the appropriate colour for him and merely drew attention to the truth that its wearer liked his food. All the things he was saying were totally contradicted by his body image.
Lawyers, accountants, plumbers or software engineers; it does not matter what you do, other individuals are very liable to make a judgement about your abilities by how you’re packaged.
Your colleagues and your boss will all make decisions about the standard of your work and your promotion prospects by your dress and body image.
There’s the famous story concerning the 1960’s pre-election television debates between John F. Kennedy and Richard Nixon. These debates were also heard on radio, which was rather more popular at the time. After the debates a poll was taken of how TV and radio audiences had reacted to the 2 participants. The radio audience voted for Nixon, however the TV audience voted overwhelmingly for Kennedy. The TV audience liked the look of Kennedy better than Nixon – they liked the packaging.
We also are inclined to make decisions in a short time about people we come into contact with. Psychologists have established that we subconsciously make around eleven decisions about other people within the first six seconds of meeting them.
Personnel managers have admitted in surveys to creating a choice about a job applicant within the first thirty seconds of an interview, these decisions being made primarily on how the people looked and carried themselves.
How we look will confirm or contradict what we say. First impressions are also lasting impressions and take lots of adjusting.
Okay, so we won’t all have the proper looks or the perfect body, what ever that is. It does not matter what shape you’re however it does matter how you package that shape, if you wish to make an impact on other people.
The way you package yourself may also make a huge difference to your self-confidence. Have you ever noticed how confident and self-assured you feel whenever you dress in something you’re feeling good in Particularly when someone genuinely compliments you. The way you dress can have a huge impact on the way you carry yourself and project to other people.
The issue is that many people don’t have a clue as to what really suits us and compliments our shape. This is why so many business persons are turning to an image consultant to improve their personal impact. This could seem like a costly luxury however consider the price of restricting your career or possibly not winning a brand new account.
So what do you do Well you may ask your nearest and dearest to be honest with you and let you know what they really think about what you wear. The thing is, you actually must listen and take heed of what they say.
Buy a few of the fashion magazines and keep up to date on the latest fashion. It can even help to search out a very good dream extensions clothes store where the sales assistants will give unbiased advice.
It is also important to look after the small print. Do your spectacles suit your face Are you in need of a more modern haircut What does that cheap plastic watch say about you
Men have to be careful about novelty ties and fancy socks with a business suit. Women need to take care with make-up, colours and perfume.
You may have a lot more to supply than a jar of anti wrinkle cream or a packet of cornflakes; however no one is going to pick you off the shelf in the event that they don’t love your packaging.