The Salvatore Ferragamo brand was created in 1920 in the North of Italy. It wasn’t till 1923 that it opened its first store in Hollywood, then referred to as “Hollywood Boot Store.”
In 1927, Salvatore Ferragamo decided to return to Italy, as a way to increase its enterprise via top quality, specialised Italian manpower. He chose Florence to open his first store. He did not finish his relationship with the United States, since his creations were exported there until the inventory market crash of 1929, when he had to show to an completely Italian clientele. In 1936, on account of his success, Salvatore Ferragamo might open a second boutique.
At the end of the nineteen thirties, with shortages imposed by the fascist regime, the uncooked supplies used for production have been in short provide, and he had to find new solutions. Salvatore Ferragamo made folks talk about his creativity, and he used unusual supplies comparable to raffia, metallic yarn, cork, and so forth. This gave his creations an extravagant aspect and earned him great fame.
The label grew so much that in 1950, it had seven hundred employees already and dressed international film stars. Ferragamo luggage are carried by girls world wide, from all generations.
Salvatore Ferragamo died in 1960. His daughter, Flamma Ferragamo, took over as inventive director of the model. Her first shoe assortment was offered in London in 1961 and met with vast success.
Starting within the 1970s, Salvatore Ferragamo tried to diversify: it created men’s shoe collections, then ready-to-put on equipment and fragrances.
Right this moment, the label has greater than 450 shops world wide and is adored for the quality of its merchandise and its creativity. Today’s collections proceed the tradition of yesterday, and are emblematic of Italian know-how.