Salvatore Ferragamo is continuing its anti-counterfeiting efforts, that are especially focused on China and the online.
The corporate said that in 2015 it intercepted and blocked 91,000 online advertisements for counterfeit products. In addition, 140 domains and unlawful Web sites, mainly managed by Chinese language individuals, have been recovered or cancelled.
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“In 2015, we additional expanded the variety of e-commerce sites that we monitor,stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we have now continued and ramped up our offline checks, targeting trade festivals and resellers specifically.Ferragamo added that the company had additionally accomplished the official process for recognition as a widely known model in China, a key legislation enforcement software, which can assist the corporate saving money and time in the counterfeit battle.
Beginning with the pre-fall 2014 collection, the company has been inserting microchips into the women’s footwear, guaranteeing product authenticity, as well as the likelihood to trace merchandise. The model also prolonged using the microchip to men’s footwear with the Cruise 2015 collection, whereas this has been inserted in women’s small leather items, luggage and luggage with the fall 2015 vary.
A further success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of more than 12,500 counterfeit products. The Chinese language customs authorities confiscated more than 12,four hundred fake goods leaving the country and seized in excess of 34,000 counterfeit products in 2015. The estimated worth of the goods exceeds $17 million. Belts accounted 60 percent of the seized merchandise.