In 1919 Salvatore Ferragamo, an Italian shoemaker sought his fortune in the United States. His first store opened in 1923 in California, on Las Palmas Boulevard. His creations are inspired by the cinematic work of Cecil B. DeMille. In 1924 he created a mule with striking particulars for the time that will delight the most important of celebrities. Certainly, his loyal prospects are Marlene Dietrich, Ava Gardner and Katharine Hepburn. His nickname became “shoemaker to the Stars.” After this big success, Salvatore Ferragamo returned to Italy in 1927 and opened its first production facility in his homeland. In 1938, the model designed footwear Judy Garland for the film The Wizard of Oz, a pair of offset suede shoes. Then the home is transferred to Palazzo Spini Feroni in Florence with a majestic thirteenth century ambiance. Salvatore Ferragamo was awarded the Neiman Marcus Award for the invisible sandal polyamide yarn. The designer also created fashions for Marilyn Monroe, pumps in ostrich, and Audrey Hepburn, wedge sandals obtained from casting his heels. Salvatore Ferragamo died in 1960 and his wife Wanda took the corporate’s reins. Her three daughters Fiamma Di San Giuliano, Fulvia and Giovanna Gentile have been devoted in the product development. That’s when the primary collection of prepared-to-put on was launched, in 1965. In 1969, the leather-based items line was created. Leather-based luggage with Gancino clasps experienced fast success. In 1989, the model expanded into Asia, Hong Kong and Shanghai in 1994 and Seoul in 2002. Since 2017 Fulvio Rigoni is accountable for ladies ready-to-wear.