Salvatore Ferragamo could also be a full-fledged trend model, but its legacy lies in its shoemaking roots: In spite of everything, namesake founder Salvatore built his popularity on crafting quality kicks for Hollywood stars like Judy Garland and Marilyn Monroe.
The model honors that tradition with today’s launch of a brand new customized men’s shoe line, The Tramezza Made to Order program, which allows shoppers to tailor three of its most popular styles, the oxford, monk strap, and monk strap boot. Personalization contains selection of materials (like calfskin, suede, ostrich, and crocodile), coloration (principally impartial browns, grays and black, but additionally burgundy and marine blue), and hardware finishes (in antique gold, palladium, and ruthenium). The process additionally consists of an optional ID stamp on the leather sole.
The program is named after Ferragamo’s Tramezza technique of handcrafting shoes: “Tramezzarefers to the thick however versatile layer of leather that is built between the in-sole and the sole. Translation: It’s the reason why Ferragamo sneakers are so comfortable. In all, the hand-carried out method requires 260 standardized phases, together with more than 4 days spent shaping the higher a part of the shoe with a last (a form in the shape of a foot) and at the very least six hours of stitching, nailing, and sharpening by an skilled shoemaker.
Although it isn’t the primary time that Ferragamo has supplied a made-to-measure program for its men’s sneakers (last yr they introduced a personalized model of the favored Parigi driving footwear, with the brand’s iconic Gancio hardware), it is the first time that the Tramezza process might be available for customization. The continued program debuts after the brand’s current announcement of 2014 CFDA award winner Paul Andrew as head designer of its women’s footwear—further proof that for Ferragamo, nearly 9 decades after its founding in 1927, it’s still all in regards to the shoes.